Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Details
| Publish date | April 02, 2003 |
| Publisher | Wiley |
| Format | Paperback |
| Pages | 408 |
| ISBN | 9780470843345
0470843349 |
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