Nincompoopery: Why Your Customers Hate You--And How to Fix It

Nincompoopery: Why Your Customers Hate You--And How to Fix It

By John R Brandt
Hardcover – Illustrated
Regular price$24.99
/
Shipping calculated at checkout.
Non-returnable discount pricing

CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent.

Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve.

In Nincompoopery, Brandt leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy.

It usually starts by asking simple questions, such as:

  • Why should our customers have to rekey their data multiple times to make a single purchase?
  • Why are there four levels of approval just to order basic supplies?
  • Why can't we get qualified candidates for open positions, or provide new employees with decent training?
  • In short: How did we become such nincompoops? And when will we stop?

Brandt has worked with hundreds of companies to help them outwit competitors, and in this book, he shares his unique blueprint for success. Nincompoopery offers leaders the answers they need--and the profits they crave--with a scoop of humor on the side.


Details

Publish date July 16, 2019
Publisher HarperCollins Leadership
Format Hardcover
Pages 224
ISBN 9781400213672
1400213673

New Releases View all

March 11, 2025
March 11, 2025
March 4, 2025
March 4, 2025
February 25, 2025
February 25, 2025