This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Details
Publish date | March 01, 2010 |
Publisher | Wiley |
Format | Hardcover |
Pages | 372 |
ISBN | 9780470743973
0470743972 |