The Art of the Long View: Planning for the Future in an Uncertain World
| Quantity | Price | Discount |
|---|---|---|
| List Price | $19.00 | |
| 1 - 24 | $16.15 | 15% |
| 25 - 99 | $11.78 | 38% |
| 100 - 249 | $11.40 | 40% |
| 250 - 499 | $11.02 | 42% |
| 500 + | $10.83 | 43% |
$19.00
Book Information
| Publisher: | Currency |
|---|---|
| Publish Date: | 04/15/1996 |
| Pages: | 288 |
| ISBN-13: | 9780385267328 |
| ISBN-10: | 0385267320 |
| Language: | English |
What We're Saying
Wired Magazine has a great feature in the August 2009 issue they put together with Peter Schwartz, cofounder of the Global Business Network. Schwartz has written some classics on looking ahead like The Art of The Long View, The Long Boom and Inevitable Surprises. The magazine's designers deliver a great set of graphic layouts to help people understanding scenario planning in five simple steps. READ FULL DESCRIPTION
Full Description
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom-line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.