Artist Management for the Music Business

Artist Management for the Music Business

By Paul Allen

Anyone managing an artist's career needs to be well-versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts move, as well as how to manage and navigate a music-based career.

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Book Information

Publisher: Routledge
Publish Date: 06/05/2018
Pages: 322
ISBN-13: 9780815393993
ISBN-10: 0815393997
Language: English

Full Description

Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business. This book gives access to resources about artist management and the music business at its companion website.

About the Author

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects.

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