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Framework for Marketing Management Value Package (Includes Marketing Planpro Premier)

Framework for Marketing Management Value Package (Includes Marketing Planpro Premier)

By Philip Kotler, Kevin Keller, and Phil Kotler

013503955X / 9780135039557 Framework for Marketing Management Value Package (includes Interpretive Simulations Access Group B) Package consists of 0136026605 / 9780136026600 Framework for Marketing Management, A 0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B

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Book Information

Publisher: Prentice Hall
Publish Date: 05/29/2008
Pages: 0
ISBN-13: 9780135051665
ISBN-10: 0135051665
Language: English

Full Description

013503955X / 9780135039557 Framework for Marketing Management Value Package (includes Interpretive Simulations Access Group B) Package consists of 0136026605 / 9780136026600 Framework for Marketing Management, A 0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B

About the Author

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern s Kellogg School of Management. Hailed as the foremost expert on the strategic practice of marketing, he is author of "Marketing Management," the field s definitive textbook (now in its 13th edition).

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