Art of Insight: How Great Visualization Designers Think

The Art of Insight: How Great Visualization Designers Think

By Alberto Cairo

Learn how expert data visualization designers reason about their craft In The Art of Insight: How Great Visualization Designers Think , renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers an inspiring exploration of how they make design choices.

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Book Information

Publisher: Wiley
Publish Date: 11/15/2023
Pages: 320
ISBN-13: 9781119797395
ISBN-10: 111979739X
Language: English

Full Description

Learn how expert data visualization designers reason about their craft

In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers an inspiring exploration of how they make design choices. The book is a celebration of visualization, and a personal journey that dives into subjects like:

  • How the professional background and life experiences of every designer shape their choices of what to visualize and how to visualize it.
  • What designers from different countries and cultures, and working in different fields, such as data art, data analytics, or data journalism, have in common, or how they differ from each other.
  • How designers reflect on research, ethical reasoning, and also aesthetic judgments, to make decisions such as selecting the most appropriate ways to encode data, or the most appealing visual style.


Perfect for data scientists and data journalists, The Art of Insight will also inspire artists, analysts, statisticians, and any other professional who uses data visualizations.

About the Author

Alberto Cairo is the Knight Chair in Visual Journalism at the School of Communication of the University of Miami. He has consulted with companies and institutions such as Google and the Congressional Budget Office on visualizations.

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