Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics
| Quantity | Price | Discount |
|---|---|---|
| List Price | $24.95 | |
| 1 - 24 | $21.21 | 15% |
| 25 - 99 | $15.47 | 38% |
| 100 - 249 | $14.97 | 40% |
| 250 - 499 | $14.47 | 42% |
| 500 + | $14.22 | 43% |
$24.95
Book Information
| Publisher: | Portfolio |
|---|---|
| Publish Date: | 05/02/2013 |
| Pages: | 214 |
| ISBN-13: | 9781591846505 |
| ISBN-10: | 1591846501 |
| Language: | Eng |
What We're Saying
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. READ FULL DESCRIPTION
If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba READ FULL DESCRIPTION
Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. READ FULL DESCRIPTION
A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I. READ FULL DESCRIPTION