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No B.S. Trust Based Marketing The Ultimate Guide to Creating Trust in an Understandibly Un-Trusting

No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-Trusting World

By Matt Zagula and Dan S. Kennedy

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 08/07/2012
Pages: 240
ISBN-13: 9781599184401
ISBN-10: 1599184400
Language: English

Full Description

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. They deliver an eye-opening look at the core of all business-trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

About the Author

Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running busine

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