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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.
Quantity | Price | Discount |
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List Price | $30.00 | |
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Book Information
Publisher: | Simon & Schuster |
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Publish Date: | 03/08/2016 |
Pages: | 288 |
ISBN-13: | 9781501121746 |
ISBN-10: | 150112174X |
Language: | Eng |
What We're Saying
Jake Knapp, John Zeratsky, and Braden Kowitz detail a process "for answering crucial questions through prototyping and testing ideas with customers" in just one workweek. READ FULL DESCRIPTION
From three partners at Google Ventures, a step-by-step guide to going from problem to prototype in five days using the same method that led to Gmail, Google X, and Chrome. READ FULL DESCRIPTION
Full Description
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team--and helps you spend your time on work that really matters.