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Super Pumped: The Battle for Uber

Super Pumped: The Battle for Uber

By Mike Isaac

Isaac delivers a gripping account of Uber's rapid rise, its pitched battles with taxi unions and drivers, the company's toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance.

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Book Information

Publisher: W. W. Norton & Company
Publish Date: 09/03/2019
Pages: 408
ISBN-13: 9780393652246
ISBN-10: 0393652246
Language: English

What We're Saying

September 06, 2019

Super Pumped: The Battle for Uber

Book Review by Dylan Schleicher

You can fight city hall, and upend industries, and you can win. But then what? Mike Isaac’s new book about Uber provides many lessons for aspiring entrepreneurs, technologists and elected officials, and for society as a whole. READ FULL DESCRIPTION

Full Description

In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.

Award-winning New York Times technology correspondent Mike Isaac's Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant "unicorn," Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.

What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber's pitched battles with taxi unions and drivers, the company's toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.

Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

About the Author

Mike Isaac is a technology reporter at the New York Times , whose Uber coverage won the Gerald Loeb Award for distinguished business reporting.

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