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Taken for a Ride How Daimler-Benz Drove Off with Chrysler

Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

By Bill Vlasic and Bradley A Stertz

Vlasic and Stertz of "The Detroit News" reveal the inside story of the Daimler/Chrysler merger and report on the perils of going global. Updated with a new Epilogue.

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Book Information

Publisher: Harper Paperbacks
Publish Date: 06/19/2001
Pages: 432
ISBN-13: 9780060934484
ISBN-10: 0060934484
Language: Eng

Full Description

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

About the Authors

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times.

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An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

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