Writing for Busy Readers: Communicate More Effectively in the Real World
"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world. When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate.
Quantity | Price | Discount |
---|---|---|
List Price | $28.00 | |
1 - 24 | $23.80 | 15% |
25 - 99 | $17.36 | 38% |
100 - 249 | $16.80 | 40% |
250 - 499 | $16.24 | 42% |
500 + | $15.96 | 43% |
Non-returnable discount pricing
$28.00
Book Information
Publisher: | Dutton |
---|---|
Publish Date: | 09/05/2023 |
Pages: | 256 |
ISBN-13: | 9780593187487 |
ISBN-10: | 0593187482 |
Language: | English |
Full Description
"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"--