Business relationship management (BRM) is central to all aspects of an organisation's interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible book gives an excellent introduction to the role of a BRM manager, covering areas such as purpose, required skills, responsibilities, interface and career progression as well as tools, standards and frameworks related to the role.
Details
Publish date | June 30, 2014 |
Publisher | BCS, the Chartered Institute for IT |
Format | Paperback |
Pages | 190 |
ISBN | 9781780172507
1780172508 |