More Than a Number: The Power of Empathy and Philanthropy in Driving AD Agency Performance

More Than a Number: The Power of Empathy and Philanthropy in Driving AD Agency Performance

By Ed Mitzen
Hardcover
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THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY
Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around?
Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don't get the job done?
Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone.
In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.


Details

Publish date March 10, 2020
Publisher Forbes Books
Format Hardcover
Pages 160
ISBN 9781946633798
1946633798

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