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Blog / News & Opinion
By Porchlight
Michael Stallard, who wrote the inspiring book, Fired Up or Burned Out, recently did a podcast with IBM. It's been awhile since I read his book, but listening to the podcast this morning reminded me of the importance of creating connection cultures in our jobs and lives. Without having a voice, without having a network to bounce ideas off, without having friends and good sources of honest feedback, the situation can literally become unhealthy, taking years off people's lives.
June 22, 2009
Blog / Excerpts
Leading In Tough Times By Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are "Ten Things To Do" based on my 40+ years in business.
June 23, 2009
Marc Hershon and Jonathan Littman have been hard at work promoting their new book, I HATE PEOPLE! , Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job. You may recognize Jonathan Littman for co-authoring a few 8CR favorites, The Art of Innovation, which is featured in the 100 Best, and The Ten Faces of Innovation which we've written about periodically over the years.
June 30, 2009
Blog / Staff Picks
Book Review by Porchlight
I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .
July 01, 2009
Welcome to the Network Era – Shaping Brands and the Business By Scott Davis Nike’s view of its customers reflects the continuing Web-driven shift in our culture that has, in turn, ushered in a new era of marketing – the Network Era. Whether it’s in establishing a soccer social networking site, its 10K Human Race or a foundation to invest in the “girl effect,” “…[we’re] not in the business of keeping media companies alive. We are in the business of connecting with customers around the world,” says Trevor Edwards, corporate vice president of global brand and category management.
July 08, 2009
Blog / Jack Covert Selects
Five FT Press and Wharton School Publishing authors are being hosted at a week-long author event, starting today, over at Mixergy. You can watch the interview series live via Mixergy. com, iTunes or U-Stream.
July 13, 2009
SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns. Little Red Book of Selling by Jeffrey Gitomer [1] The Game by Neil Strauss Presentation Zen by Garr Reynolds The Complete Idiot’s Guide to Cold Calling by Keith Rosen Sales 2.
July 22, 2009
Build Your Brand M. J. Ryan "Discover your brand by pinpointing your unique service and identity.
July 23, 2009
Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive. His other books include: Purple Cow - blog post / book link Six Thinking Hats - blog post / book link Leading Change - blog post / book link Why We Buy - blog post (with additional here , here, and here) / book link Little Red Book of Selling - blog post / book link He ends his last post by saying: That's my quick look at "The 100 Best Business Books of All Time.
Today, I posted the Industry Books Bonus Chapter on Scribd. com. This is long overdue, but combination of Chris Anderson's Free promotions and a BEA podcast I listened to on the way into work convinced me it was time to stop dragging me feet.
July 27, 2009
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