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Blog / Jack Covert Selects
By Porchlight
Ignore Everybody: And 39 Other Keys to Creativity by Hugh MacLeod, Portfolio, 176 pages, $23. 95, Hardcover, June 2009, ISBN 9781591842590 Creativity is a tough thing to dissect. Everyone has it.
June 11, 2009
Rules of Thumb: 52 Truths For Winning At Business Without Losing Your Self by Alan M. Webber, HarperBusiness, 270 pages, $24. 99, Hardcover, April 2009, ISBN 9780061721830 Books like The Wisdom of Crowds and Super Crunchers show that groups and algorithms beat gurus and experts consistently in the decision-making department.
June 15, 2009
Blog / News & Opinion
Michael Stallard, who wrote the inspiring book, Fired Up or Burned Out, recently did a podcast with IBM. It's been awhile since I read his book, but listening to the podcast this morning reminded me of the importance of creating connection cultures in our jobs and lives. Without having a voice, without having a network to bounce ideas off, without having friends and good sources of honest feedback, the situation can literally become unhealthy, taking years off people's lives.
June 22, 2009
Blog / Excerpts
Leading In Tough Times By Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are "Ten Things To Do" based on my 40+ years in business.
June 23, 2009
Marc Hershon and Jonathan Littman have been hard at work promoting their new book, I HATE PEOPLE! , Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job. You may recognize Jonathan Littman for co-authoring a few 8CR favorites, The Art of Innovation, which is featured in the 100 Best, and The Ten Faces of Innovation which we've written about periodically over the years.
June 30, 2009
Blog / Staff Picks
Book Review by Porchlight
I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .
July 01, 2009
Welcome to the Network Era – Shaping Brands and the Business By Scott Davis Nike’s view of its customers reflects the continuing Web-driven shift in our culture that has, in turn, ushered in a new era of marketing – the Network Era. Whether it’s in establishing a soccer social networking site, its 10K Human Race or a foundation to invest in the “girl effect,” “…[we’re] not in the business of keeping media companies alive. We are in the business of connecting with customers around the world,” says Trevor Edwards, corporate vice president of global brand and category management.
July 08, 2009
Five FT Press and Wharton School Publishing authors are being hosted at a week-long author event, starting today, over at Mixergy. You can watch the interview series live via Mixergy. com, iTunes or U-Stream.
July 13, 2009
SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns. Little Red Book of Selling by Jeffrey Gitomer [1] The Game by Neil Strauss Presentation Zen by Garr Reynolds The Complete Idiot’s Guide to Cold Calling by Keith Rosen Sales 2.
July 22, 2009
Build Your Brand M. J. Ryan "Discover your brand by pinpointing your unique service and identity.
July 23, 2009
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