Blog / News & Opinion
By Porchlight
It may be no surprise to you that the internet has changed your business, but with the rise in social media, those changes will continue, and will reveal great opportunities for those who are paying attention.
Bob Pearson, chief technology and media officer at WCG, has written a book called Pre-Commerce: How Companies and Customers Are Transforming Business Together, describing those changes and how leaders can apply the right knowledge to take advantage of the opportunities they bring.
To further describe some of the ideas contained within the book, I sent Mr.