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The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

By David Meerman Scott

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology--including generative artificial intelligence (AI) like ChatGPT--can seem an almost impossible task.

Published: Tuesday, August 20, 2024

Published by: Wiley

Available in: Paperback (9781394282166)

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Foreign Agents: How American Lobbyists and Lawmakers Threaten Democracy Around the World

By Casey Michel

"For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched dictatorships and spread kleptocratic networks, but they've secretly guided U. S. policy without the rest of America even being aware. And now, journalist Casey Michel contends some of them have begun turning their sights on American democracy itself. These Americans are known as foreign lobbyists, and many of them spent years ushering dictatorships directly into the halls of Washington, all while laundering the reputations of the most heinous, repressive regimes in the process. These lobbyists include figures like Ivy Lee, the inventor of the public relations industry--a man who whitewashed Mussolini, opened doors to the Soviets, and advised the Nazis on how to sway American audiences. They include people like Paul Manafort, who invented lobbying as we know it--and who then took his talents to autocrats from Ukraine to the Philippines, and then back to the White House.

Published: Tuesday, August 27, 2024

Published by: St Martin's Press

Available in: Hardcover (9781250286055)

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Rebels with a Cause: Reimagining Boys, Ourselves, and Our Culture

By Niobe Way

From NYU professor of developmental psychology Niobe Way, an in-depth exploration about what boys and young men teach us about themselves, us, and the toxic culture we have created, one in which we value money over people, toys over human connection, and academic achievement over kindness. Based on her longitudinal and mixed-method research over thirty-five years, Rebels with a Cause is a true call to action to change the culture so that we stop the vicious cycle of violence and blame.

Published: Tuesday, July 9, 2024

Published by: Dutton

Available in: Hardcover (9780593184264)

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Leading Yourself: Find More Joy, Meaning, and Opportunities in the Job You Already Have (Despite Imperfect Bosses, Weird Economies, Leth

By Elizabeth Lotardo

Create the work experience you want in the less-than-perfect job you already have. In Leading Yourself, celebrated workplace thought leader Elizabeth Lotardo delivers an engaging guide to owning and elevating your work experience. With tips, watchouts, and funny stories, Leading Yourself will give you the encouragement and tactics to up-level your career, even if you aren't in your dream job.

Published: Tuesday, August 6, 2024

Published by: Wiley

Available in: Hardcover (9781394238705)

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Good Lookin' Cookin': A Year of Meals - A Lifetime of Family, Friends, and Food [A Cookbook]

By Dolly Parton, Rachel Parton George

"You're invited to pull up a chair to a year of meals, family, and fun with the Parton family, as Dolly and her sister (and favorite cook) Rachel share their favorite recipes for good lookin' cookin'"--

Published: Tuesday, September 17, 2024

Published by: Ten Speed Press

Available in: Hardcover (9781984863164)

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Over the Influence: A Memoir

By Joanna Jojo Levesque

**THE INSTANT NEW YORK TIMES BESTSELLER** A breathtakingly candid memoir by Joanna "JoJo" Levesque, the chart-topping, multi-platinum recording artist behind hits like "Leave (Get Out)," "Too Little, Too Late", and the Grammy Award-winning "Say So" Signed to a major recording deal at just 12 years old, JoJo catapulted to the top of the pop-and-R&B-infused charts in the mid 2000's.

Published: Tuesday, September 17, 2024

Published by: Hachette Books

Available in: Hardcover (9780306833144)

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Dolci!: American Baking with an Italian Accent: A Baking Cookbook

By Renato Poliafito, Casey Elsass

"Italian, American, and Italian-American recipes, from the revered baker of Ciao, Gloria and co-founder and former co-owner of Baked"--

Published: Tuesday, June 25, 2024

Published by: Knopf Publishing Group

Available in: Hardcover (9780593537183)

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Character Limit: How Elon Musk Destroyed Twitter

By Kate Conger, Ryan Mac

"The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media--where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world, unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a "digital town square," he detested Wall Street and never focused on building a profitable business. This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost?"-- Provided by publisher.

Published: Tuesday, September 17, 2024

Published by: Penguin Press

Available in: Hardcover (9780593656136)

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Writing an Identity Not Your Own: A Guide for Creative Writers

By Alex Temblador

A practical guide to help authors authentically write and edit a character whose identity is different than their own. Do you have the tools to authentically write and edit a character whose identity is different than your own. It's not a subject that's generally taught in creative writing programs, and there are so few craft books and online resources on the subject.

Published: Tuesday, August 13, 2024

Published by: St Martin's Essentials

Available in: Paperback (9781250907110)

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Saving Sam: The True Story of an American's Disappearance in Syria and His Family's Extraordinary Fight to Bring Him Home

By Sam Goodwin

A gripping testament of resilience, family, and faith, this is the incredible and true story of an American traveler who was captured and wrongfully imprisoned in Syria while on a journey to experience every country in the world. What would you do if your son suddenly disappeared in Syria, and you had no idea what had happened to him.

Published: Tuesday, September 10, 2024

Published by: Center Street

Available in: Hardcover (9781546007746)

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The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

Foreign Agents: How American Lobbyists and Lawmakers Threaten Democracy Around the World

Rebels with a Cause: Reimagining Boys, Ourselves, and Our Culture

Leading Yourself: Find More Joy, Meaning, and Opportunities in the Job You Already Have (Despite Imperfect Bosses, Weird Economies, Leth

Good Lookin' Cookin': A Year of Meals - A Lifetime of Family, Friends, and Food [A Cookbook]

Over the Influence: A Memoir

Dolci!: American Baking with an Italian Accent: A Baking Cookbook

Character Limit: How Elon Musk Destroyed Twitter

Writing an Identity Not Your Own: A Guide for Creative Writers

Saving Sam: The True Story of an American's Disappearance in Syria and His Family's Extraordinary Fight to Bring Him Home

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