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ChangeThis

A Manifesto for the Corporate Idealist

March 12, 2014

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"We are Corporate Idealists. We're in Asia's factory zones, working with local managers to make sure employees are paid and treated properly. We're in Africa, sitting on dirt floors with village elders to protect indigenous traditions amidst an influx of foreign oil workers. We're in Silicon Valley, collaborating with product developers to better protect user privacy. We're in London and New York, convincing our directors that protecting people and the planet is good for business. We have experienced heartache and disillusionment. But we also know that big business can make the world a better place, and feel compelled to do all we can to make that happen. Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto."

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