ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
Social Media and Social Outcasts
By Porchlight
Here, Dave Platter warns of the dangers of the constant connectivity that social media demands. He presents a subtle argument that whatever self-image we create for ourselves as a result of our web popularity is ephemeral. He encourages us to not rely too heavily on how many emails we receive to determine our self-worth. Instead, to disconnect is to remind ourselves that we are present, human, of the physical world. It is a lesson worth remembering.
Categories: changethis
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Blog / ChangeThis
The Secrets of Market-Driven Leaders: A Pragmatic Approach
By David Meerman Scott
Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including "inside-out thinking" and the distractions of running a successful company. Here, they present 7 Secrets to dramatically increase the likelihood of becoming a market-driven success.
Categories: changethis
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Blog / ChangeThis
Mind of the Innovator: Taming the Traps of Traditional Thinking
By Matthew E. May
Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the 'Seven Sins of Solutions', the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solving situation. Using accessible examples, you'll find yourself saying "Yes! That happens to me!" as you read. Lucky for us, May also provides methods to avoid those deadly sins and train our brains to think differently, allowing our inner innovator to flourish.
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Blog / ChangeThis
Making the Most of Your Time: Going Beyond To-Do Lists
By Rajesh Setty
The author of one of ChangeThis' most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even though everyone is given only 24 hours in a day, the most successful people are those who make every minute count. Here, he tells you how project management, understanding your abilities, investing in relationships and making a difference are just some of the ways you can make the most of your time.
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Blog / ChangeThis
The Gobbledygook Manifesto
By David Meerman Scott
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: "Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke!" In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases...and strategies for making the most of these communication opportunities.
Categories: changethis
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Blog / ChangeThis
The Eighth Self-Destructive Habit: When Companies Plateau Their People
By Jagdish Sheth
In writing his book, Self-Destructive Habits of Good Companies...and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he felt that companies often committed yet another 8th offense: not enabling their people to rise to the top level of their talent. Instead, either companies employ too many people and don't have challenging work for all of them, or these companies bring in outsiders who fail to connect with the existing culture such as Fiorina and Fisher and Nardelli.
Categories: changethis
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Blog / ChangeThis
Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
By Porchlight
Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the world. Not in the market to make a corporate video? Really, Clifford's advice applies for any medium you choose through which to tell your company's story.
Categories: changethis
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Blog / ChangeThis
Dear Bosses
By Porchlight
Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can't all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we'll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, that just may get you thinking about how you can make a change in your workplace to promote creativity whether you are boss or employee.
Categories: changethis
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Blog / ChangeThis
The Greening of Business: Recent Trends & Remaining Hurdles
By Porchlight
In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to 'go green.' Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business.
Categories: changethis
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Blog / ChangeThis
Forget Formulas: How Managers are Fooled in their Search for Success
By Phil Rosenzweig
Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.