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"The drugs that businesses are addicted to are discounts, coupons, BOGOs, off-price flyers, free-with-purchase offers... the list of ways to get that short-term sales high goes on. Too many good marketers are engaging in bad, self-defeating, costly behavior, with an over-reliance on incentives, and all the accompanying mass advertising required to promote them.
If you have to continuously discount your product or service, or scream to the largest possible audience in order to get people to notice you, and to care enough about you to buy—then your business isn't healthy. Either you're offering goods or services people don't really want, or your brand is failing to demonstrate a compelling value proposition that meets consumer expectations for your category.
Brand leaders across North America have become overly fixated on dealing with the symptoms of their pain, rather than addressing the core issues that cause them to have to resort to bribery just to get people to buy. And the proliferation of incentives and advertising has become so bad that many businesses are now overdosing on these short-term stimulants."
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"We started with nothing. Now we have something. The receptacle is no longer empty. This makes all the difference.
Through carelessness, inattention, or miscalculation, we may inadvertently overfill it to the detriment of the whole. Additions once led to improvement. Beyond a certain point, that is no longer the case. Additions begin to make things worse.
When our additions get out of control, the plot becomes jumbled, the colors muddied, the flavors discordant or overpowering. The new pieces do not simply add less than the previous pieces—they actually diminish the value of the whole."
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"Earth shakers figuratively shake the ground on which we work and live. They stir people to action to address tough problems. They mobilize people to fix what is flawed or broken. They generate movements to tackle complex issues. They transform teams, organizations, communities, and nations. They help us to think differently about the world, and to take actions to make it a better place.
The earth shaker is a global change agent. They may operate at the local level or on the international stage but they appreciate how global forces and dynamics affect local forces and dynamics, and vice-versa. Given the interdependent nature of complex problems, they know they must cross borders and boundaries to get anything significant accomplished, as problems cannot be resolved in isolation.
We need earth shakers because globalization presents a whole new set of challenges for which traditional forms of leadership cannot resolve. Globalization generates forces and dynamics that produce unintended and unexpected consequences—surprises—some that are delightful and some that are threatening and outright scary."
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"War is just a metaphor for every problem you've ever had in your life.
Without problems, you've got no plot, and without a plot, your character can't develop.
So don't just choose your battles. Embrace them. Here's how... "
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"Human connection is a superpower. It helps individuals and organizations thrive. [...]
Most people don't recognize connection as a superpower—yet—and therefore miss out on connection's benefits. In your defense, you may be living and working in cultures that have conditioned you so that you don't see, feel or experience connection as much as you ought to in order to live your most productive, enjoyable and life. If connection isn't obvious to you, this manifesto will be an eye-opening wake-up call."
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