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ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
A Good Food Manifesto for America
By Will Allen
It is time and past time for this nation, this government, to react to the dangers inherent in its flawed farm and food policies and to reverse course from subsidizing wealth to subsidizing health.
Categories: changethis
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Blog / ChangeThis
The Hub Mentality: Shifting From Business Transactions To Community Interaction
By Stephen Palmer
"It's becoming increasingly difficult to catch the eyes of the consumer. Once you have them you have to keep them. Technology has transformed relationships between businesses and customers. Now, your job isn't just to transact sales. Your job is to cultivate trust, build community, and interact with your customers on an ongoing basis. Your job is to become a hub, a center of influence that creates value for your customers on their terms. Sales and profit are the result of fulfilling customer desires through educational, valuable content and remarkable products and services. Do this and your loyal community members become your advocates and evangelists."
Categories: changethis
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Blog / ChangeThis
10 Lessons Learned in Igniting Word of Mouth Movements
By Porchlight
"It's official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we're starting to see the emergence of the term 'movement,' which makes a lot more sense. Let's compare the two."
Categories: changethis
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Blog / ChangeThis
Cracking the Genetic Code: A New Way Forward For Corporations
By Porchlight
"Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be "on the money," and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one's own ecosystem leads to unrewarded, misplaced effort and operational dysfunction. Enabled by technology, we now have knowledge of how to make human connections work best in corporations connected by a common purpose. This is a document that'll show you how to make that happen."
Categories: changethis
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Blog / ChangeThis
Flow, Flee or Fight: Declare Yourself For Change In Your Organization
By Porchlight
"It's time for a shake-up. This one won't happen because your boss decides it's time. It will happen because you and your peers decide it's time. Rather than relying on organizations to see what's in their long-term best interest, individuals are in a better position to instigate change. It will feel uncomfortable. You'll be labeled a heretic. As solace, you'll have the knowledge that you're right."
Categories: changethis
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Blog / ChangeThis
Deliver the "Wow!" to Make More Money
By Glory Borgeson
"In this day and age, it is not enough to have a system in place for dealing with customers' issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you can be sure that your competitors are hanging out their own honeycomb trying to attract the same bees as you. I call these built-in extras the 'Wow!' These are the actions you (and anyone representing your business) do for customers and, as a result, your customers actually say 'Wow!'"
Categories: changethis
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Blog / ChangeThis
Too Big to Live: Why Letting Banks Fail Is Actually Good For Real People
By Douglas Rushkoff
"The current economic crisis is less a function of poor decision-making by a few bonus-seeking executives than it is the embedded logic of a banking and currency system developed during the Renaissance for reasons that had little to do with promoting wealth and opportunity."
Categories: changethis
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Blog / ChangeThis
Being Strategic: The Antidote to Fear
By Erika Andersen
"The antidote to fear? Pull people out of their panic and self-protective impulses by first acknowledging the difficulties, then raising their eyes and hearts to a possibility of success. At that point you can take advantage of their newly available and hopeful energy to make that possibility a reality. This is the essence of what I call being strategic: doing a clear and accurate assessment of the current situation, then articulating the possibility of a successful future. And at that point, when you see clearly where you are and where you hope to go, staying strategic means making core directional choices ... about how to achieve that future you've envisioned."
Categories: changethis
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Blog / ChangeThis
A Mind for Selling: Brain Science Is Turning Management On Its Head
By Porchlight
"We don't have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is going on in our minds at the time. We don't live in the world of atoms; we live in the world of ideas."
Categories: changethis
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Blog / ChangeThis
Trusting Google and Yahoo: Search Engines & Information Literacy
By Porchlight
We pride ourselves on thinking critically. But how do our critical thinking skills apply to what we find in our searches? Because the results seem to appear like magic, many of us tend to think of search results as being "unbiased." But in actual fact, there are many individuals and companies working hard every day to try to push their information to the top of the page in your Google search.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.