Book Excerpts
Especially when buying books in bulk, it can help to read the first few pages—or chapters—before making a final decision. We share excerpts from upcoming and newly released business books and other nonfiction genres to help guide your next purchasing decision.
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Blog / Excerpts
A Year with Peter Drucker
By Porchlight
Joseph A. Maciariello's new book allows you to spend a full year in the teachings of "the father of management."
Categories: excerpts
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Blog / Excerpts
Twitter Is Not a Strategy
By Porchlight
"Regardless of whether it is cola or computers being sold, the exploding array of digital channels presents increased opportunities to connect and confuse."
Categories: excerpts
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Blog / Excerpts
Chinese Rules
By Porchlight
Tim Clissold's Mr. China is one of the great books on China's rise. He is now back with a new book, Chinese Rules, to update the situation there.
Categories: excerpts, narrative-biography
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Blog / Excerpts
Growth Hacker Marketing
By Porchlight
Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.
Categories: excerpts
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Blog / Excerpts
Megaupload: Crooks or Corsairs?
By Porchlight
Rodolphe Durand Jean-Philippe Vergne by Rodolphe Durand & Jean-Philippe Vergne Kim Dotcom and his company Megaupload have just crossed over to the dark side. What can we learn from this contemporary pirate’s tale? Once a hard-working employee for well-established companies, Kim Dotcom became a crook, stealing for his own good whilst the State desperately tried to make new legislations to prevent file sharing from proliferating.
Categories: excerpts
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Blog / Excerpts
An Excerpt from The Fine Print
By Porchlight
Since Michael did such a fine job in his review of Steven Johnson's Future Perfect on Monday of describing how the future may well be, well. . .
Categories: excerpts
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Blog / Excerpts
Precision Marketing
By Sally Haldorson
The folks over at Kogan Page generously provided us with an excerpt from Sandra Zoratti and Lee Gallagher's book Precision Marketing: Maximizing Revenue Through Relevance. Zoratti is an author and speaker, as well as the Vice President of Marketing, Executive Briefings and Education at Ricoh and manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. She was named the recipient of the 2012 Business Marketer of the Year Award by the Business Marketing Association.
Categories: excerpts
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Blog / Excerpts
Stolen!, an Excerpt from Digital Wars
By Porchlight
Reading JP Mangalindan's recent story about how the browser wars are back in Fortune reminded me of a great book by Charles Arthur that Kogan Page put out in late April. Arthur is The Guardian's technology editor, and the book is Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. It's a fascinating history, well told and concisely written.
Categories: excerpts
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Blog / Excerpts
Every Nation for Itself, An Excerpt
By Porchlight
One of the real stand-out successes in business books of 2010 was Ian Bremmer's The End of the Free Market. It stood out because it wasn't a typical business book—it seemed like something more likely to come out of Foreign Affairs than Portfolio—and there wasn't much precedent for a book of its type being a big commercial hit in the genre. His previous book, The J Curve: A New Way to Understand Why Nations Rise and Fall was a critical success, selected by The Economist as one of the best books of 2006, and got him on some of the cable talk shows, but The End of the Free Market turned into a national bestseller.
Categories: excerpts
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Blog / Excerpts
The Fear Index, a business thriller
By Sally Haldorson
We're thrilled (seriously! ) to post an excerpt from Robert Harris (best selling author of Fatherland, Pompeii, and The Ghost Writer, which was made into a movie with Ewan McGregor and Pierce Brosnan, and many others) to showcase his new novel The Fear Index may not be our typical fare, but the novel appeals to us for many reasons: a master storyteller, the drama of hedge fund trading, a really creepy old book--Darwin in this case--, lots of money, and lots of thrills. To start the adventure, read below!
Categories: excerpts