![Book Excerpts Book Excerpts](/contentassets/ed816bd374314310a15d1ac29223c568/excerpts-alternate.jpg?preset=full-width)
Book Excerpts
Especially when buying books in bulk, it can help to read the first few pages—or chapters—before making a final decision. We share excerpts from upcoming and newly released business books and other nonfiction genres to help guide your next purchasing decision.
-
Blog / Excerpts
Holy Water: An Excerpt
By Porchlight
Like great fiction, good advertising tells a story. It creates an alternate reality we want to enter. So when an ad man like James P.
Categories: excerpts
-
Blog / Excerpts
An Excerpt from Conquer the Chaos
By Porchlight
You hear people (especially politicians and television's talking heads) talk about America's "entrepreneurial spirit" all of the time. But, no matter how often we hear it, it never sounds like a cliché; it always rings true. .
Categories: excerpts
-
Blog / Excerpts
Dan Ariely on Blogging
By Porchlight
In a sidebar from his new book, The Upside of Irrationality, Dan Ariely has a piece called "Blogging for Treats. " "Now think about blogging. The number of blogs out there is astounding, and it seems that almost everyone has a blog or is thinking about starting one.
Categories: excerpts
-
Blog / Excerpts
Mojo
By Porchlight
Mojo - Some people don't take this stuff seriously, but it's a big deal. It sounds mystical and fluffy, but it isn't. It's real.
Categories: excerpts
-
Blog / Excerpts
An Excerpt from Full of Bull
By Porchlight
5 Strategies for Investing Properly, Cautiously, and Intelligently in This Bear Market By Stephen T. McClellan This is a perilous period in the stock market; a deceptive bear market that disguises its downward drift. Beware of misleading Wall Street doubletalk, as it tempts investors into this dangerous bear market.
Categories: excerpts
-
Blog / Excerpts
An Excerpt from AdaptAbility
By Porchlight
Build Your Brand M. J. Ryan "Discover your brand by pinpointing your unique service and identity.
Categories: excerpts
-
Blog / Excerpts
An Excerpt from Womenomics
By Porchlight
Guilt Bashers by Claire Shipman & Katty Kay, Guilt is a sneaky emotion. Unlike anger, love, or sorrow, it has an ability to work behind the scenes without your really noticing. This means that you first need to identify that it's actually there—that the undercurrent of emotion behind this flurry of negative, self-blaming thought is guilt.
Categories: excerpts
-
Blog / Excerpts
Leading In Tough Times - An Essay from Bob Seelert
By Porchlight
Leading In Tough Times By Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are "Ten Things To Do" based on my 40+ years in business.
Categories: excerpts
-
Blog / Excerpts
Excerpt: Strategy and the Fat Smoker
By Porchlight
Strategy and the Fat Smoker is David Maister's latest book (among a history of many books). From a different perspective, he approaches the subject covered in The Knowing-Doing Gap by Jeffrey Pfeffer and Robert Sutton back in 2000. Originally, each chapter was written as a separate article, so you can pick and choose where to start.
Categories: excerpts
-
Blog / Excerpts
Excerpt from Fire Them Up!
By Porchlight
Below you'll find an excerpt from the Introduction and Chapter 10 Fire Them Up! 7 Simple Secrets to Inspire Your Colleagues, Customers & Clients by Carmine Gallo. Copyright (c) 2007.
Categories: excerpts