Blog in Publishing Industry
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Blog / News & Opinion
Taking the Show on The Road
By Porchlight
800-CEO-READ is celebrating its 25th year this year and we have sold business books in almost every conceivable manner during that time. So, we thought it was time to share some of what we know with others. Jack and I spoke on Thursday in St.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
A reply to Seth from a publisher: "No. We don't own the trees."
By Porchlight
Seth recently critiqued newspapers and book publishers' focus on paper as the vehicle to spread information. If you think your job is to keep the printers busy, then you see the world differently. You focus on per issue sales, you worry about people sharing a paper (!
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
PR Fairy Tales - Inc. magazine article
By Porchlight
In the current issue of Inc. Magazine you'll find a short article on companies using children's books (or similar formats) to pitch their messages. PR Fairy Tales: Pitches Disguised as Children's Books Entrepreneurs have a habit of describing their companies in David-and-Goliath terms.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
A Book Publisher's Manifesto
By Porchlight
For all of you interested in what the future of publishing will look like, Sara Lloyd has begun posting her essay on the topic over at the digitalist (the digital team at Pan Macmillan's blog). Because of it's length, she's posting it in six parts. Today's installment was part two.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
BookExpo America
By Porchlight
Each year, in late May or early June, thousands of authors, booksellers and publishers convene for the annual BookExpo America. This year BEA is in Los Angeles. It's quite a sight.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
"The Modern Era's Second Worst Promulgator of Intelligence Reduction"
By Porchlight
The following is my letter to the editors of Fast Company Magazine on Elizabeth Spiers recent column in their publication. You can read Spiers column here. Kate wrote about it earlier in the week, and I couldn't let it pass either.
Categories: news-opinion, publishing-industry, the-company
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Blog / News & Opinion
Kindle supply and demand
By Porchlight
There's a message from Jeff Bezos on Amazon's home page describing the company's success with the Kindle. According to Bezos, Amazon sold out of the device within the first 5. 5 hours after its announcement, and have been struggling to keep up with manufacturing.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Good morning from TOC
By Porchlight
Kate and I are at the kick-off of the O'Reilly Tools of Change Conference in NYC. People from all over the world are here for this year's conference; the MC just told us that attendance tripled over last year's inaugural conference in San Jose (Todd and Dylan were there). Today there are two articles in major newspapers about the future of publishing: New York Times: HarperCollins Will Post Free Books on the Web Wall Street Journal: Publisher Tests Selling by the Chapter We'll try to update more over the next few days.
Categories: news-opinion, publishing-industry, the-company
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Blog / News & Opinion
Medici Effect Available For Free Online
By Porchlight
Frans Johansson's Medici Effect is now available for free as a pdf download from his website. It is an interesting experiment for him and his publisher Harvard Business School Press to see if you can give it away and improve sales of a two and a half year old book. Love seeing this kind of experimentation.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Suzy Welch earns big advance
By Porchlight
Booksellers and industry insiders alike were astounded a few years ago when Elizabeth Kostova's book The Historian went to auction and sold for $2 million to Time Warner, and the movie rights went to Sony for $1. 5 million. What made Kostova's accomplishment so remarkable was that The Historian was her first book, a 600-page, historical fiction tome.
Categories: news-opinion, publishing-industry
