Blog in Publishing Industry
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Blog / News & Opinion
The case for Business Books
By Porchlight
Seth wrote last week about business books and pondered why people don't read them. The whole post is a must read for our audience. Here is the killer quote: "If you went to a doctor who told you that she hadn't read a scholarly article or taken any training since med school, would you stick around?
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
What arrived today.
By Porchlight
Earlier today, a delivery man brought us this: Upon a closer examination, we found it was from an author: Inside was something edible. To my knowledge, it's our first ever front-cover-cake. So Jack had to try it out.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
My Review of Portfolio's Book Reviews
By Porchlight
I think AdAge jumped the gun a bit in their accusation that Conde Nast's new business magazine, Portfolio, was going light on their book reviews. I think their coverage is through, critical, and refreshing. Roger Lowenstein (When Genius Failed) wrote an extensive review of Taleb's The Black Swan.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
What Is It About Business Books?
By Porchlight
There seems to be less and less coverage of business books in the mainstream media. Major newspapers like The Boston Globe no longer run reviews. Fortune covers lifestyle books at best.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
What Is Missing From Shelves
By Porchlight
I want to add one more point to Rebecca's post on the Carol Hymowitz column. Hymowitz ends her piece with: What's missing from bookstores, it seems, are more titles that show how executives have reshaped businesses so they don't become obsolete in the digital landscape, and one that explain the new rules of the corner office, where CEOs must cater to an array of constituents. To the first question of fighting technological irrelevance, Clayton Christensen's The Innovator's Dilemma plays directly to that point.
Categories: news-opinion, publishing-industry
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Blog / Staff Picks
No "Jack Welch" on the horizon
Book Review by Porchlight
It's interesting how many inquiries we receive regarding "CEO" books. Not from customers, but from the media. There seems to be a fascination with the stories of heroic or villainous business gurus.
Categories: staff-picks, publishing-industry
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Blog / News & Opinion
DHL using books for promotion again
By Porchlight
Last April, DHL was giving customers One Minute Manager when they tried the company's international service. DHL has a similar offer running now with Travels of a T-Shirt In A Global Economy. The offer is good until next Friday (4/13/07).
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
You Have 10 Pages To Convince Me
By Porchlight
We tell authors and publishers all the time about the importance of the first 10 pages of a book. For Jack and I, the author has about three pages to catch our attention. If not, we are on to the next book.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Promote Different.
By Porchlight
There is a big article in the Wall Street Journal today about Apple's iTunes and how they wield their power to promote. The classic promotion model in media is to offer co-operative advertising to retail outlets in exchange for favorable placement in store displays or through featuring product in advertising the retailer is doing. Examples of this range from the placement of a book in the front of a Barnes & Noble to a image from Lords of The Rings on all the televisions in the Best Buy Sunday ad to books featured on inBubbleWrap.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Obsolete Forms of Entertainment
By Porchlight
I was looking through my new issue of Paste Magazine. Paste covers the indie scene, writing mostly about music, but more recently expanding into movies and books. It was an ad from music label Saddle Creek that made me chuckle: SADDLE CREEK NEW MUSIC FULLY BACKWARD COMPATIBLE WITH YOUR EXISTING MUSIC COLLECTION.
Categories: news-opinion, publishing-industry
