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Blog / Jack Covert Selects
Author Week at Mixergy
By Porchlight
Five FT Press and Wharton School Publishing authors are being hosted at a week-long author event, starting today, over at Mixergy. You can watch the interview series live via Mixergy. com, iTunes or U-Stream.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Free
By Porchlight
Free: The Future of a Radical Price by Chris Anderson, Hyperion, 288 pages, $26. 99, Hardcover, July 2009, ISBN 9781401322908 In 1954, Lewis Strauss, the head of the Atomic Energy Commission, declared the dawn of a new era. Diseases would cease to exist.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Duck and Recover
By Porchlight
Duck and Recover, The Embattled Business Owner's Guide to Survival and Growth by Steven S. Little, John Wiley & Sons, 224 Pages, $22. 95, Hardcover, June 2009, ISBN 9780470504901 When Todd and I are out talking about our book, The 100 Best Business Books of All Time (yes, I know, a shameless plug) one of the questions we are almost always confronted with is "What books can give us some advice tailored to the current economic crisis?
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - How to Live
By Porchlight
How to Live: A Search tor Wisdom from Old People (While They Are Still on This Earth) by Henry Alford, Twelve, 262 pages, $23. 99, Hardcover, January 2009, ISBN 9780446196031 Readers might know Henry Alford's satirical columns from Vanity Fair, The New York Times, and The New Yorker. In his latest book, How to Live, Alford audaciously tackles the world of wisdom.
Categories: jack-covert-selects
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Blog / ChangeThis
A Good Food Manifesto for America
By Will Allen
It is time and past time for this nation, this government, to react to the dangers inherent in its flawed farm and food policies and to reverse course from subsidizing wealth to subsidizing health.
Categories: changethis
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Blog / ChangeThis
The Hub Mentality: Shifting From Business Transactions To Community Interaction
By Stephen Palmer
"It's becoming increasingly difficult to catch the eyes of the consumer. Once you have them you have to keep them. Technology has transformed relationships between businesses and customers. Now, your job isn't just to transact sales. Your job is to cultivate trust, build community, and interact with your customers on an ongoing basis. Your job is to become a hub, a center of influence that creates value for your customers on their terms. Sales and profit are the result of fulfilling customer desires through educational, valuable content and remarkable products and services. Do this and your loyal community members become your advocates and evangelists."
Categories: changethis
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Blog / ChangeThis
10 Lessons Learned in Igniting Word of Mouth Movements
By Porchlight
"It's official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we're starting to see the emergence of the term 'movement,' which makes a lot more sense. Let's compare the two."
Categories: changethis
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Blog / ChangeThis
Cracking the Genetic Code: A New Way Forward For Corporations
By Porchlight
"Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be "on the money," and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one's own ecosystem leads to unrewarded, misplaced effort and operational dysfunction. Enabled by technology, we now have knowledge of how to make human connections work best in corporations connected by a common purpose. This is a document that'll show you how to make that happen."
Categories: changethis
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Blog / ChangeThis
Flow, Flee or Fight: Declare Yourself For Change In Your Organization
By Porchlight
"It's time for a shake-up. This one won't happen because your boss decides it's time. It will happen because you and your peers decide it's time. Rather than relying on organizations to see what's in their long-term best interest, individuals are in a better position to instigate change. It will feel uncomfortable. You'll be labeled a heretic. As solace, you'll have the knowledge that you're right."
Categories: changethis
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Blog / ChangeThis
Deliver the "Wow!" to Make More Money
By Glory Borgeson
"In this day and age, it is not enough to have a system in place for dealing with customers' issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you can be sure that your competitors are hanging out their own honeycomb trying to attract the same bees as you. I call these built-in extras the 'Wow!' These are the actions you (and anyone representing your business) do for customers and, as a result, your customers actually say 'Wow!'"
Categories: changethis