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Blog / Jack Covert Selects
Jack Covert Selects - Meatball Sundae
By Porchlight
Meatball Sundae by Seth Godin, Portfolio, 256 pages, $23. 95 Hardcover, January 2008, ISBN 9781591841746 In Meatball Sundae, marketing guru Seth Godin explains that not all products are created equal in terms of marketing approach. In the old days of marketing, consumers really had no choice but to listen to whatever marketers, sales clerks, or the media ads wanted them to hear.
Categories: jack-covert-selects
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Blog / News & Opinion
Marketing Mismatch - A ChangeThis Manifesto
By Porchlight
This month, ChangeThis published Marketing Mismatch: When New Won't Work with Old (Riffs on Meatball Sundae). This is consolidation of the ten Meatball Monday riffs Seth wrote leading up to the release of the book. If you followed along, it might not be a piece for you, but I imagine you know someone you could be helped by hearing the message.
Categories: news-opinion
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Blog / News & Opinion
Meatball Sundae Interview with Seth Godin
By Porchlight
This week's interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync? . Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods.
Categories: news-opinion
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Blog / Jack Covert Selects
Final Stop on Meatlball Sundae Post2Post Virtual Book Tour
By Porchlight
Welcome to all the visitors for the Post2Post Virtual Book Tour. We are featuring Seth Godin new book Meatball Sundae: Is Your Marketing Out of Sync? We'll be putting up some posts this morning, but first you may want to check out the other stops that have already been made this week.
Categories: jack-covert-selects
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Blog / News & Opinion
Excerpt from God is a Salesman
By Porchlight
The following excerpt is from God is a Salesman: Learn from the Master by Mark Stevens. In God is a Salesman, Stevens presents his beliefs about how to translate powerful lessons from God into tools that will help readers achieve success through better relationships, and new dimensions in life. From pages 19-23: It is time to reinvent the traditional view of selling.
Categories: news-opinion
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Blog / Staff Picks
Edison on Innovation
Book Review by Porchlight
I just read a neat book that's coming out soon (Feb. 2008) about Thomas Edison. Now, for those of you who just know the man from the movies starring Rooney ( "Young Tom Edison") or Cagney (Edison the Man or "Edison 2.
Categories: staff-picks
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Blog / ChangeThis
Free Your Ass and Your Mind Will Follow: Embodied Leadership
By Jamie Wheal
"Somewhere between Ancient Athens and today's Aeron, we've lost the plot and come to believe that all of Reason and Innovation resides inside our skulls. Organizational leaders require more than coaching "from the neck up" to compete in today's information age. We need to develop our physical, cognitive and relational capacities and expand our bandwidth."
Categories: changethis
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Blog / ChangeThis
Ideaicide: How To Avoid It And Get What You Want
By Porchlight
"Ideaicide is deadly. People come up with lots of new ideas everyday, but nothing happens....The problem is not usually the ideas themselves....Corporate forces act to eliminate risk and make an idea conform to the company's existing business model, not to the needs of the marketplace. The edginess of the idea is gone, replaced by cold, calculated efficiency and predictability. We will show you how to bring your ideas to life."
Categories: changethis
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Blog / ChangeThis
A 'Where's Waldo' Approach to Problem-solving
By Porchlight
"We've all encountered bad solutions that come from bad problem-solving; heck, we've even encountered good solutions that were somehow generated from bad problem-solving.....All you need to become a proficient problem-solver is a basic understanding of the concept behind the Where's Waldo books: unbeknownst to most, these books encapsulate all the wisdom necessary for sound problem-solving."
Categories: changethis
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Blog / ChangeThis
Humanize It: Bring five-star sparkle to your customer interactions and watch your business flourish.
By Micah Solomon, Leonardo Inghilleri
"Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer's mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not."
Categories: changethis