Blog
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Blog / ChangeThis
Ideaicide: How To Avoid It And Get What You Want
By Porchlight
"Ideaicide is deadly. People come up with lots of new ideas everyday, but nothing happens....The problem is not usually the ideas themselves....Corporate forces act to eliminate risk and make an idea conform to the company's existing business model, not to the needs of the marketplace. The edginess of the idea is gone, replaced by cold, calculated efficiency and predictability. We will show you how to bring your ideas to life."
Categories: changethis
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Blog / ChangeThis
A 'Where's Waldo' Approach to Problem-solving
By Porchlight
"We've all encountered bad solutions that come from bad problem-solving; heck, we've even encountered good solutions that were somehow generated from bad problem-solving.....All you need to become a proficient problem-solver is a basic understanding of the concept behind the Where's Waldo books: unbeknownst to most, these books encapsulate all the wisdom necessary for sound problem-solving."
Categories: changethis
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Blog / ChangeThis
Humanize It: Bring five-star sparkle to your customer interactions and watch your business flourish.
By Micah Solomon, Leonardo Inghilleri
"Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer's mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not."
Categories: changethis
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Blog / ChangeThis
The Future is Here and It Is Bright: What Are We Waiting For?
By Porchlight
"We need more than simple awareness to break our generations-old, fossil-fuel-induced stupor. We have known what we should do, but we clearly have not done it. And the situation has deteriorated because of our lack of action. After more than three decades spent working in the environmental movement, I am convinced that economic self-interest—whether it is achieved by saving, earning, or a combination of the two—is the most powerful, if not the only, force capable of bringing about the future we need in time to make a difference...."
Categories: changethis
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Blog / ChangeThis
Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)
By Porchlight
"People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach."
Categories: changethis
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Blog / Jack Covert Selects
In The Books: Most Notable Business Books 2007
By Porchlight
It's here! Yesterday a pallet of boxes arrived at our office. We get pallets nearly every day, but this one was special: it contained copies of our first ever 800-CEO-READ review of the year in business books.
Categories: jack-covert-selects, the-company
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Blog / News & Opinion
2007 800-CEO-READ Business Book Awards announced today
By Porchlight
The day has finally arrived. After careful consideration, the winners have been determined for our first annual Business Book Awards. Nearly 300 titles were submitted which were then critiqued and reviewed by our editorial staff.
Categories: news-opinion
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Blog / News & Opinion
Ask 8cr! - What the Customer Wants You to Know
By Porchlight
Ask 8cr! is a section of our blog used as a forum to address the kinds of issues and challenges people are having in the workplace. We take these issues and apply a business book we feel offers a viable solution.
Categories: news-opinion
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Blog / News & Opinion
Make the Impossible Possible
By Porchlight
Bill Strickland, President and CEO of Manchester Bidwell Corporation, and author of Make the Impossible Possible , has had a huge impact on thousands of people throughtout his years of being involved in the community. Manchester Bidwell Corporation and its subsidiaries, Manchester Craftsmens Guild (MCG) and Bidwell Training Center, have created a jobs training center and community arts program that gives disadvantaged kids and adults the opportunities and tools they need to envision and build a better, brighter future. If you're not familiar with Bill and the amazing work that he's done, take a couple minutes to visit his homepage and browse around.
Categories: news-opinion
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Blog / News & Opinion
An Evening of Web 2.0
By Porchlight
Last night I attended a talk by Sarah "Intelligirl" Robbins (of Mediasauce) on applying Web 2. 0 practices in the B2B environment. Well spoken, with a vast knowledge on the topic (and pink hair to boot), Sarah delivered an insightful hour long discussion on how companies can collaborate and communicate better using a variety of free web based tools.
Categories: news-opinion