Uncategorized Posts
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Blog / ChangeThis
Transforming Your Business To Be The Most Highly Recommended Brand In Your Category
By Paul M. Rand
"92% of consumers report that a recommendation from a friend, family member of someone they trust is the leading influence on their purchase behavior. Business-to-business buyers also rank recommendations at their top of their list. Recommendations and word of mouth, of course, have always been important. But in the age of social media, they are essential. One-to-one communication has become one-to-millions. Word of mouth is now on steroids. Becoming, and staying, highly recommended has become the make-or-break business imperative."
Categories: changethis
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Blog / ChangeThis
From Burning Platform to Burning Ambition; How Leaders Sustain Change
By Porchlight
"Leadership effectiveness is not a matter of intention; it's a matter of impact. Why do I say that? I've never met the leader who aspires to destroy shareholder value, irritate customers and alienate staff. Yet often the unintended consequence of our leadership is to do just that. The bad news is that in studying leaders who have actually bridged this gap between their noble intentions and their impact, my colleagues and I have found no magic formula to guarantee success. It turns out that leadership transformation is extremely context bound. Every leader's journey is unique. The good news, however, is that there are common threads in the experiences of those who've realized their leadership vision, and achieved a transformation in their organization."
Categories: changethis
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Blog / ChangeThis
Smart Sales Managers Are the New Normal: A Crash Course in Generating More Revenue from Your Inside Sales Team in the Sales 2.0 Ecosystem
By Josiane Feigon
"The dynamic Sales 2.0 ecosystem is digital, diverse, connected—and dramatically different from the world that many sales managers cut their teeth on. Customers, talent, tools, prospecting . . . the rules have changed. Customers don't answer phones, make appointments for lunch and golf, and read long whitepapers about your product. Today they do their own research—online, and talking to peers—and create their own sales cycles. Talent doesn't plan to put in time and pay their dues. They want to know why they're doing everything that's asked of them, they expect work to be F-U-N, and they expect their managers to give them all the answers immediately, SIRI style. Tools have grown far beyond noise-canceling headsets. Next-generation tools, processes, and prospecting practices are already driving revenue in the new economy. Welcome to the New Normal: Managing a high-performing inside sales team by operating under the old sales rules just won't work."
Categories: changethis
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Blog / ChangeThis
Making Decisions like Tomorrow Depends on It
By Tom Rath
"Choices count. You can make decisions today that will give you more energy tomorrow. The right choices over time greatly improve your odds of a long and healthy life. [...] No matter how healthy you are today, you can take specific actions to have more energy and live longer. Regardless of your age, you can make better choices in the moment. Small decisions—about how you eat, move, and sleep each day—count more than you think. As I have learned from personal experience, these choices shape your life."
Categories: changethis
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Blog / Interviews
Thinker(s) in Residence: Brains on Fire
By Sally Haldorson
ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction.
Categories: interviews
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Blog / Jack Covert Selects
Jack Covert Selects - Unlabel
By Porchlight
Unlabel: Selling You Without Selling Out by Marc Ecko, Touchstone Books, 304 pages, $30. 00, Hardcover, October 2013, ISBN 9781451685305 You are not a label; you are a brand. This is Marc Ecko’s message in this edgy, blunt, and honest-to-the-point-of-vulnerable book that details his rise from a kid who spray painted t-shirts to a young man running a $500 million global corporation.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - The Why Axis
By Porchlight
The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life by Uri Gneezy & John List, PublicAffairs, 288 pages, $26. 99, Hardcover, October 2013, ISBN 9781610393119 Advantages are welcome in any economy, regardless of size or complexity, but the stakes are higher in today’s increasingly unstable and turbulent global economy. How can you take yesterday’s and today’s success and extend it over the next five or ten years?
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - The Good Struggle
By Porchlight
The Good Struggle: Responsible Leadership In an Unforgiving World by Joseph L. Badaracco, Harvard Business School Press, 203 pages, $25. 00, Hardcover, October 2013, ISBN 9781422191644 Joseph Badaracco takes a particularly unnerving stance to open his new book, The Good Struggle.
Categories: jack-covert-selects
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Blog / News & Opinion
Join KnowledgeBOX and get FOCUS!
By Sally Haldorson
The October 2013 shipments of our KnowledgeBOX will be leaving the warehouse in one week! Don't wait to subscribe and receive a signed copy of Daniel Goleman's new FOCUS: THE HIDDEN DRIVER OF EXCELLENCE and an Advanced Reader's Copy of THE HARD THING ABOUT HARD THINGS by Ben Horowitz. Sign up today and you'll receive 5 hardcover books and 4 advanced reader copies over the year for only $80.
Categories: news-opinion
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Blog / News & Opinion
A KnowledgeBlocks Giveaway! The Passion Conversation
By Sally Haldorson
Enter to win a copy of The Passion Conversation by the folks at Brains on Fire over on KnowledgeBlocks! The contest is open until October 15th. Why do you need this book?
Categories: news-opinion