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Blog
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Blog / News & Opinion
Welcome to the Network Era - An Essay by Scott Davis
By Porchlight
Welcome to the Network Era – Shaping Brands and the Business By Scott Davis Nike’s view of its customers reflects the continuing Web-driven shift in our culture that has, in turn, ushered in a new era of marketing – the Network Era. Whether it’s in establishing a soccer social networking site, its 10K Human Race or a foundation to invest in the “girl effect,” “…[we’re] not in the business of keeping media companies alive. We are in the business of connecting with customers around the world,” says Trevor Edwards, corporate vice president of global brand and category management.
Categories: news-opinion
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Blog / News & Opinion
100 Best at WriteMind Institute
By Porchlight
One of the stops on our tour for The 100 Best Business Books of All Time was Asheville, North Carolina. Jonathan Flaum was kind enough to host an event at his WriteMind Institute that combined his views of the world with the meta-themes we found throughout The 100 Best. Jonathan in this video clip talks about wisdom in decision-making using the story of Moses.
Categories: news-opinion
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Blog / Staff Picks
The Heart of Marketing: Book Review
Book Review by Porchlight
I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .
Categories: staff-picks
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Blog / News & Opinion
I Hate People!
By Porchlight
Marc Hershon and Jonathan Littman have been hard at work promoting their new book, I HATE PEOPLE! , Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job. You may recognize Jonathan Littman for co-authoring a few 8CR favorites, The Art of Innovation, which is featured in the 100 Best, and The Ten Faces of Innovation which we've written about periodically over the years.
Categories: news-opinion
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Blog / News & Opinion
Harvard Business Review Is Bringing It
By Porchlight
Recent travels has allowed me to catch up on some magazine reading and my biggest surprise was continuing evolution of Harvard Business Review under Adi Ignatius. Take the articles by Niall Ferguson and Dan Ariely in the July/August edition. These two authors certainly have higher institution credientals to belong on the pages of HBR with Ferguson at Harvard and Ariely at MIT.
Categories: news-opinion
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Blog / News & Opinion
The Brand Bubble in strategy + business
By Porchlight
We were big fans of last year's The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, by John Gerzema and Ed Lebar—so much so that it took home the 800-CEO-READ Business Book Award in the Advertising & Marketing category. We also published a manifesto from Mr. Gerzema over at ChangeThis about How Business Speculation in the Consumer Marketplace Threatens Our Economy.
Categories: news-opinion
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Blog / News & Opinion
Penguin Launches New Online Promotion Tools
By Porchlight
Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Books for a day at the beach.
By Porchlight
Tom Martin, the president of Zehnder Communications recently put together a nice list of his favorite beach-reading books for Advertising Agency folks. Read the post and leave a comment with the books you think he left off the list. If you are still feeling up for the audience participation, pop over to our My Favorite Business Book site, and share your story with us.
Categories: news-opinion
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Blog / Excerpts
Leading In Tough Times - An Essay from Bob Seelert
By Porchlight
Leading In Tough Times By Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are "Ten Things To Do" based on my 40+ years in business.
Categories: excerpts
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Blog / News & Opinion
Fire It Up!
By Porchlight
Michael Stallard, who wrote the inspiring book, Fired Up or Burned Out, recently did a podcast with IBM. It's been awhile since I read his book, but listening to the podcast this morning reminded me of the importance of creating connection cultures in our jobs and lives. Without having a voice, without having a network to bounce ideas off, without having friends and good sources of honest feedback, the situation can literally become unhealthy, taking years off people's lives.
Categories: news-opinion