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August 19, 2024
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July 25, 2024
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July 12, 2024
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The 2023 Porchlight Business Book Awards
November 30, 2023
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Blog
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Blog / News & Opinion
Special Offers on Seth Godin Books
By Porchlight
For those you have been following the tour and to our loyal readers, here are a few offers: We are offering Meatball Sundae for 40% off. This will run through the weekend and close on Tuesday. If you buy 10 copies, we'll send along a Seth Godin Marketing Guru Action Figure.
Categories: news-opinion, the-company
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Blog / Jack Covert Selects
Other Reviews of Meatball Sundae
By Porchlight
Here is a list of reviews to give you an idea of what other have been saying about Meatball Sundae: Jack Covert Selects - "Meatball Sundae is a wake-up call for companies to get rid of old ideas. I was captivated by the examples Godin uses to explain how the trends work, why the new marketing tactics don't work for many companies and how they can use this knowledge to grow and change along with the trends. This is a must-read for anyone who thinks that, by default, they have to use new media to sell their products.
Categories: jack-covert-selects
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Blog / News & Opinion
Seth in Stereo
By Porchlight
We have a 30 minute podcast with Seth posted. We talk Google, Civil War books, and how all the cool stuff happens in marketing.
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - Meatball Sundae
By Porchlight
Meatball Sundae by Seth Godin, Portfolio, 256 pages, $23. 95 Hardcover, January 2008, ISBN 9781591841746 In Meatball Sundae, marketing guru Seth Godin explains that not all products are created equal in terms of marketing approach. In the old days of marketing, consumers really had no choice but to listen to whatever marketers, sales clerks, or the media ads wanted them to hear.
Categories: jack-covert-selects
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Blog / News & Opinion
Marketing Mismatch - A ChangeThis Manifesto
By Porchlight
This month, ChangeThis published Marketing Mismatch: When New Won't Work with Old (Riffs on Meatball Sundae). This is consolidation of the ten Meatball Monday riffs Seth wrote leading up to the release of the book. If you followed along, it might not be a piece for you, but I imagine you know someone you could be helped by hearing the message.
Categories: news-opinion
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Blog / News & Opinion
Meatball Sundae Interview with Seth Godin
By Porchlight
This week's interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync? . Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods.
Categories: news-opinion
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Blog / Jack Covert Selects
Final Stop on Meatlball Sundae Post2Post Virtual Book Tour
By Porchlight
Welcome to all the visitors for the Post2Post Virtual Book Tour. We are featuring Seth Godin new book Meatball Sundae: Is Your Marketing Out of Sync? We'll be putting up some posts this morning, but first you may want to check out the other stops that have already been made this week.
Categories: jack-covert-selects
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Blog / News & Opinion
Excerpt from God is a Salesman
By Porchlight
The following excerpt is from God is a Salesman: Learn from the Master by Mark Stevens. In God is a Salesman, Stevens presents his beliefs about how to translate powerful lessons from God into tools that will help readers achieve success through better relationships, and new dimensions in life. From pages 19-23: It is time to reinvent the traditional view of selling.
Categories: news-opinion
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Blog / Staff Picks
Edison on Innovation
Book Review by Porchlight
I just read a neat book that's coming out soon (Feb. 2008) about Thomas Edison. Now, for those of you who just know the man from the movies starring Rooney ( "Young Tom Edison") or Cagney (Edison the Man or "Edison 2.
Categories: staff-picks
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Blog / ChangeThis
Free Your Ass and Your Mind Will Follow: Embodied Leadership
By Jamie Wheal
"Somewhere between Ancient Athens and today's Aeron, we've lost the plot and come to believe that all of Reason and Innovation resides inside our skulls. Organizational leaders require more than coaching "from the neck up" to compete in today's information age. We need to develop our physical, cognitive and relational capacities and expand our bandwidth."
Categories: changethis