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Blog
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Blog / News & Opinion
Another List
By Porchlight
Rebecca pointed us all to Amazon's Best Books of 2007 last month, and in light of all the other lists coming out lately, I thought it'd be a good idea to revisit that list and highlight the business titles on it. There were three business categories--Business, Business Narratives, and Finance & Investing. So without further ado, the choice of Amazon's editors were.
Categories: news-opinion
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Blog / ChangeThis
The Elongating Tail of Brand Communication
By Porchlight
With Chris Anderson's "The Long Tail" as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy & Mather Advertising, presents why the single-minded brand proposition is an anachronism and will fall out of favor in the future. His paper also details 8 ways marketers and advertising agencies can harness the power of the Long Tail of brand communication.
Categories: changethis
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Blog / ChangeThis
Seduced By Success: How the Best Companies Survive the 9 Traps of Winning
By Porchlight
Kodak and Sony reached the pinnacle of success within their markets, but were unable to react to changes within those markets. Herbold, retired COO of Microsoft Corporation, examined 44 successful companies to discover 3 common mistakes made by previously successful companies. The mistakes generate 9 traps which can be avoided as companies like Proctor & Gamble and Apple did by anticipating unarticulated customer needs.
Categories: changethis
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Blog / ChangeThis
The Six Core Values of Innovation
By Porchlight
Innovation is the critical capability for all organizations trying to succeed in today's marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates for customers. It is equally important for enterprises and their leaders to embrace the 6 underlying core values of innovation as an integral element for a more vibrant future. This manifesto explores these values and explains how leaders can infuse them into their organizations in various ways.
Categories: changethis
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Blog / ChangeThis
Drawings that Will Change Your Life
By Porchlight
Ralph Perrine believes drawing to be indispensable to good planning and good collaboration—the top two critical skills for success in life. Here, he shares twelve drawings to help bring focus and clarity to teams and any personal planning.
Categories: changethis
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Blog / ChangeThis
Innovation: More than a New Year's Resolution
By Porchlight
Disasters create change. They particularly defined 2005, from the Asian Tsunami to Hurricane Katrina, provoking a drive for innovation, whose essential value is betterment. This manifesto aims to frame some essential truths that contribute to the quality of not only things, but also people and places. Disasters displace, but what is never displaced is the need to make life better. This need, whatever the scale and wherever the setting, is shared by all of us who possess the power to innovate.
Categories: changethis
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Blog / News & Opinion
BusinessWeek's Best Business Books of 2007
By Porchlight
I have always appreciated BusinessWeek's commitment to the category of business books. The magazine reviews books in each issue and publish its monthly business book bestseller list. Continuing in their support, here are the slideshow of books BusinessWeek choose in 2007 as their Best Business Books of the Year: In Spite of the Gods: The Strange Rise of Modern India by Edward Luce Asian Godfathers: Money and Power in Hong Kong and Southeast Asia by Joe Studwell The Age of Turbulence: Adventures in a New World by Alan Greenspan The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb The Strategy Paradox: Why Committing to Success Leads to Failure (And What to Do About It) by Michael E.
Categories: news-opinion
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Blog / News & Opinion
Books From the Staff at The Economist
By Porchlight
There has been an explosion of business books written by journalists in the past few years, and this trend doesn't seem to be stopping. Personally, I like the trend. The authors write for a living, so the books are usually well written, and the topics they touch on are making business literature accessible to a wider audience.
Categories: news-opinion
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Blog / News & Opinion
Post Pow-wow Thoughts
By Porchlight
I promised I'd write more about the pow-wow. With the assistance of the words from some of the pow-wow-ees, here goes. This year was our second annual Author Pow-wow.
Categories: news-opinion, the-company
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Blog / Staff Picks
New Excerpt up - from The Sales Manager's Success Manual
Book Review by Porchlight
There's a new chapter up on the Excerpts blog--Chapter 19 of The Sales Manager's Success Manual by Wayne M. Thomas (AMACOM). This book covers fundamental sales management topics including compensation, forecasting, and motivation, along with more advanced topics such as dealing with internal politics, understanding generational issues, managing up, and developing intuition.
Categories: staff-picks