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Blog
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Blog / ChangeThis
Legalize Neighborhoods Again!
By Porchlight
America has forgotten how to make cities. With traffic-planning and single-use zoning the beloved neighborhood has been made illegal in most U.S. cities. David Greusel believes it's time for a change back to the way things used to be.
Categories: changethis
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Blog / ChangeThis
Strategy Letter 1: Ben and Jerry's vs. Amazon
By Porchlight
Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of "Joel on Software," says there's one important decision that you absolutely must make before you begin. It goes to the core of the difference between Ben and Jerry's and Amazon.com, and he explains it all in this manifesto.
Categories: changethis
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Blog / ChangeThis
Advice to Politicians: Marriage Equality for Same Sex Couples
By Porchlight
A letter from Evan Wolfson, Executive Director of Freedom to Marry, to every politician out there explaining exactly why supporting gay marriage is the right thing to do AND no longer politically dangerous. Forward this one to your local and national politicians and change the tide.
Categories: changethis
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Blog / ChangeThis
A Physics of Ideas
By Porchlight
Information overload is no longer a novel concept, it's the ever-present nemesis of your productivity. In this manifesto, Nova Spivack describes a unique approach to organizing, filtering, and tracking information and meme spread using principles of Newtonian physics.
Categories: changethis
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Blog / ChangeThis
One-Minute Site
By Porchlight
Spend one minute. Improve your website dramatically. What's not to like?
Categories: changethis
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Blog / ChangeThis
The Word on Word of Mouth
By Porchlight
There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from the Founder of BzzAgent and it will all come together.
Categories: changethis
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Blog / ChangeThis
Off-Shoring
By Tom Peters
Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril.
Categories: changethis
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Blog / ChangeThis
Global Guru: Guru Shaking Things Up. Making Things Happen.
By Porchlight
"Never in the history of the world has the entrepreneurial and small business spirit — the spirit of adventure — been more alive or in a more favorable position to reach out to the world for business. The fight-for-your-life attitude caused by extremely uncertain times, along with the explosive growth of the Internet, has leveled the playing field and emancipated the entrepreneurial and small business process. There is no end in sight, but instead, a beginning to realizing the world is your market."
Categories: changethis
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Blog / ChangeThis
How To Be Creative
By Porchlight
MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself. If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.
Categories: changethis
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Blog / ChangeThis
Software That Lasts 200 Years
By Porchlight
He invented the spreadsheet. Now Dan Bricklin, creator of VisiCalc, explains why the modern software development establishment needs to change everything. Taking a hard look at the needs of a modern society dependent on software, he shows us why the way we create software today is not only antiquated--it's dangerous and expensive.
Categories: changethis