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Blog
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Blog / ChangeThis
Seven Moral Arguments for Free Trade
By Porchlight
Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do from a moral standpoint. Download this one for a thought-provoking exploration of this volatile issue. You may find yourself swayed.
Categories: changethis
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Blog / ChangeThis
The Talent Myth
By Malcolm Gladwell
When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to find out why.
Categories: changethis
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Blog / ChangeThis
The CEO of the 21st Century
By Mark Goulston
Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored.
Categories: changethis
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Blog / ChangeThis
George Lakoff Manifesto
By George Lakoff
One of the world's best-known linguists explains why progressives need to pay more attention to conservatives' most powerful weapon: framing. Lakoff provides a clear explanation of what framing is, why it's so important, and how progressives can use the tactic to their own gain. Read his section on "How to Respond to Conservatives" for examples on how progressives can win arguments with conservatives. If you lean left, don't miss this one.
Categories: changethis
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Blog / ChangeThis
The United State of America
By Porchlight
Europe, with its European Union, has it right. Instead of staying mired in over 200 years of historical bureaucracy, Weiss argues, America needs to take a clue from its most innovative businesses: streamline and centralize. Read his manifesto to find out why he believes the time for federalism has come and gone, and what we must do about it.
Categories: changethis
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Blog / ChangeThis
Financial Fitness for Entrepreneurs
By Brad Feld
Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets that all entrepreneurs should know by heart.
Categories: changethis
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Blog / ChangeThis
Affirmative Action Works!
By Paul Kivel
In a manifesto on the continued need for affirmative action and the hypocrisy of claims that it hurts white men, Paul Kivel explains how deep-seated prejudices among even the most well-intentioned lead to discrimination. "Affirmative action is not a cure-all", he admits, but it helps ensure that all have a fair chance and life's opportunities.
Categories: changethis
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Blog / ChangeThis
Success & Motivation: from Joe Schmo to The Benefactor
By Mark Cuban
Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. Recounting his story from his days as a twenty-four year-old living with five friends in a three-bedroom house, to getting his first job, to starting his first business, Mark demonstrates the values that led to his success.
Categories: changethis
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Blog / ChangeThis
Guerrilla Marketing
By Jay Conrad Levinson
The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.
Categories: changethis
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Blog / ChangeThis
6 Design Lessons From the Apple Store
By Porchlight
Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. The thought that went into each detail, both successful and unsuccessful, and how Apple transformed its brand identity into a physical space and experience, bears lessons for those developing all kinds of products and services.
Categories: changethis