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"What does it really take to win, keep, and flourish in the best jobs? Let's begin by shattering a sacred assumption. If you want a good job, it's all about qualifications. Put another way, the best way to increase your chances of getting a great job is by upgrading your skills. Right? Wrong!
That is, at least according to the thousands of the world's top employers we formally surveyed. Their answers to these four questions can and should have profound implications on your entire career.
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Mindset utterly trumps Skillset. Not by a little, but by a landslide. That's why trying to win the best jobs by doing yet-more skills training is like training for a marathon by doing sprints and hurdles. It may help, but it's not going to win the race."
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"CEOs and board members routinely list reputation as one the company's most valuable assets. Yet, every month a new reputational disaster makes the headlines destroying shareholder value and trust with customers and other stakeholders. During the last year leading companies ranging from Toyota, Goldman Sachs, BP to HP and Johnson & Johnson battled severe reputational crises. In recent weeks we have witnessed not only the devastating earthquake and Tsunami in Japan, but also the so far futile response of Tepco, the nuclear operator of the Fukushima nuclear power plant. [...]
Trust is now an essential part of business success. Yet trust in U.S. business has substantially dropped over the last decade. While trust in business is still higher in developing countries, Non-governmental organizations (NGOs) are on a par with businesses in emerging markets and more trusted in developed markets including the United States. These data suggest that business can no longer rely on a trust reservoir. Rather trust needs to be earned.
Companies have not responded to these changes. Their reputational risk has increased dramatically, but their capabilities have stayed the same. The result is one crisis chasing another and the long-term erosion of public trust in private enterprise."
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"You HAVE permission to Engage! Notice, the emphasis is on the word 'have.' That's because you already possess your own permission to engage. I'm not giving it to you. In fact, I can't. You've always had it; you just have to release it. It's up to YOU to make the decision to engage. Once you have given yourself permission, you are Cleared Hot to create realities from possibilities beyond your expectations.
What does Cleared Hot mean? Well, in military terms, it means you have permission to fire your weapons on your target. During training that means you're shooting at wooden tanks or old worn out tires. In real combat, you're firing on the enemy. An enemy that in my case was trying to shoot my attack helicopter out of the sky.
In civilian life, Cleared Hot the process of acting on a Breakthrough Mentality (BTM)."
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"We're in the midst of a revolution bigger than the TV or PC and businesses of all types and sizes will be faced with how to deal with it. Not only are many businesses not ready, others are totally unaware.
The new market is mobile and it's about to change everything. Mobile is a game changer."
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"Our world is in trouble. We need leaders who lead for the benefit of others.
I believe we need to systematically transform the leadership culture from a dominating system to a liberating system. I believe it starts one leader at a time. Each leader must play a part in this transformation by thinking differently about the way they lead if we are to ever see true 'Change in the World.'"
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