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"The world is not short of ideas. It's not. It is short of people who can execute on them. It is short of people who know how to take their aspirations and make a real impact on the world with them.
What differentiates the great ideas that end up on the cutting room floor from those that wind up changing the world? There are five steps, or rather five competencies you can build that separate the haves from the have-nots, the doers from the talkers ... They are not a mantra for meditation, they are not positive affirmations that you chant to yourself in the mirror, they are actions."
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"Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries."
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"Our first sentence—"This sentence has five words—is an eigen value: a self-referencing, self-defining concept. The thing itself is its own definition. Our last rambling sentence is not an eigen value. It isn't self-defining and frankly lacks meaning to anyone but its author. This is an important distinction, because the casual reader of this sentence frankly doesn't care one way or another about the message or the messenger.
The concept of eigen values comes from the vast body of work attributed to the father of cybernetics, Heinz von Foerster. His work, and the work of others in this field, has influenced the disciplines of philosophy, psychology, architecture, mathematics, cryptography and art. Why is this concept important to your idea, your brand or your movement? Because creating eigen values is what marketers do when they're doing their very best work. The concept of eigen values should change how you look at the marketing discipline completely."
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"How do we draw the best out of people when so many of the rules and practices in life have changed? How in today's new world can people reach their best at their best, given the speed of life and the torrent of information and obligation? Is there a coherent, evidence-based plan that every person can use to bring the best out of themselves or the people they manage? With the help of Dr. Shine, I offer a theory here of how to do just that. It includes 5 steps. I call it the Cycle of Excellence."
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"While I am not advocating that we all run around blundering and goofing up all the time—and certainly none of us like dealing with people who make the same mistake over and over—our fear of mistakes has a very high cost.
We exert enormous energy blaming each other when something goes wrong rather than finding a solution. Defensiveness and accusations take the place of apologies and forgiveness. Mistake-avoidance creates workplaces where making changes and being creative while risking failure is subsumed by an ethos of mistake-prevention at the cost of daring and innovation."
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