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"In order to be powerful, you need to deliver as much force, covering as much distance, in the shortest time possible. Consequently, given a force, if you want to improve the power you need to apply the force over a greater range OR decrease the time needed! Let's now make an analogy in the cognitive world. What is the force analogy? Force is the origin of the move in the mechanical world. In the cognitive world, the move is initiated by your ideas. So: F = Ideas Now, let's look at the path."
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"When we align ourselves with the opinions of others without examination, we are robbing ourselves of the opportunity to analyze our own preferences and desires, to determine our own solutions. We miss the chance to review the criteria others are utilizing, to question their biases and seek our own inspiration. In stunting the development of our own individual perspectives and initiatives, we trap ourselves in lives that appear to be predestined, and deny the possibility of realizing our personal potential."
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"As a business it's tempting to think of a 'tribe' as a 'customer base.' That's wrong. People aren't part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc.—creating a network of connections to the business as a whole."
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"The ChangeThis instructions read: 'If you have a book... please use it only as a jumping-off point from which to isolate a particularly intriguing idea.' Well, I have a book. It's called Pow! Right Between The Eyes! And its particularly intriguing idea opens mouths, pops eyes and, may I say, whups ass. While potent and influential, it is also the most bullying of ideas; taunting me, challenging me, expecting me, every time, to do something different. [...] I considered putting the words into song, but given a vocal range better suited to the dulcet tones of thrash metal, my message would've been distorted and muddied. So I did the next best thing. I think. May I present, the apocalyptic poetic vision of... A WORLD WITHOUT SURPRISE."
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"Good stories fascinate us all. They always have. They always will. At this moment in our nation's history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy. The story of Obama many believe is epic, and certainly the story of our nation's recession and economic downfall is also a burgeoning epic tale. Stories move societies forward. They inspire, engage and initiate change through their telling and re-telling. Basically, there are two types of stories: Truth Stories and True Stories."
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