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To unlock their brand's true potential, today's companies need to let go of slick superficiality and embrace authenticity!
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In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user's experience.
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Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your creativity.
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Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand.
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Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works.
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