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Being unafraid to speak articulately about yourself, your life, and your accomplishments not only makes you feel great, but also leaves a positive and lasting impact on your listener. I want you to feel so good about bragging that you feel free to shout your greatness from the rooftops—and then help your colleagues and friends do it, too.
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Getting people to be open and cooperative and tell the truth is hard enough under routine conditions. But when things get rough, you can expect people to reflexively shut down. This is a big problem in a world defined by continuous change and technological disruption. But even companies facing major challenges can beat the odds.
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