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"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I did not wish to live what was not life, living is so dear, nor did I wish to practice resignation, unless it was quite necessary. I wanted to live deep and suck out all the marrow of life .
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Like great fiction, good advertising tells a story. It creates an alternate reality we want to enter. So when an ad man like James P.
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You hear people (especially politicians and television's talking heads) talk about America's "entrepreneurial spirit" all of the time. But, no matter how often we hear it, it never sounds like a cliché; it always rings true. .
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In a sidebar from his new book, The Upside of Irrationality, Dan Ariely has a piece called "Blogging for Treats. "
"Now think about blogging. The number of blogs out there is astounding, and it seems that almost everyone has a blog or is thinking about starting one.
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Mojo - Some people don't take this stuff seriously, but it's a big deal. It sounds mystical and fluffy, but it isn't. It's real.
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