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The Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy by Philip Auerswald, Oxford University Press, 272 pages, $29. 95, Hardcover, April 2012, ISBN 9780199795178 With so much of the conversation in America today about the decline, decay, and descent of our power, the rise of others’, and the coming competition that that dynamic will create, Philip Auerswald’s new book, The Coming Prosperity, reminds us that life on Earth is not a zero-sum game. The first part of the book tackles the larger picture, the “macro-story line of the coming prosperity.
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The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni, Jossey-Bass, 220 pages, $27. 95, Hardcover, March 2012, ISBN 9780470941522 This is a book many people may have been waiting for. Although Patrick Lencioni has established himself as an elite business book writer, he writes parables, and for some, fictional stories just don’t get to the point quickly enough or clearly detail the important steps, data, and analysis of a situation in order to change and improve it.
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The Art of the Sale: Learning from the Masters About the Business of Life by Philip Delves Broughton, The Penguin Press, 304 pages, $27. 95, Hardcover, April 2012, ISBN 9781594203329 Sales is complicated. No one seems to like it, whether they’re doing the selling or being sold to, yet it is one of the most common positions in the world and many sales gurus preach, “everyone is in sales.
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The Idea Factory: Bell Labs and the Great Age of American Innovation by Jon Gertner, The Penguin Press, 432 pages, $29. 95, Hardcover, March 2012, ISBN 9781594203282 One of the most important institutions of the 20th century was Bell Labs, created by AT&T and Western Electric in 1925 to design and research equipment for Bell Telephone. The Idea Factory is the story of that unique organization and its creation of some of the most important inventions of the past century—such as lasers, transistors, and telephone switching systems—patented by engineers who went on the win seven Nobel Prizes.
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman, Crown Business, 432 Pages, $26. 00, Hardcover, March 2012, ISBN 9780307886057 One of my favorite books of 2011 was Once Upon a Car by Bill Vlasic.
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