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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, Crown Business, 336 pages, $26. 00, Hardcover, September 2011, ISBN 9780307887894
Each startup is begun with a leap of faith; no entrepreneurs know for certain who their customers are, or how they will act. Planning and developing a company based on uncertainty is a difficult skill to be sure, but one that can be learned.
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The Big Enough Company: Creating a Business That Works for You by Adelaide Lancaster and Amy Abrams, Portfolio, 288 pages, $25. 95, Hardcover, September 2011, ISBN 9781591844211
Entrepreneurship. Starting your own business.
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Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields, Portfolio, 240 pages, $25. 95, Hardcover, September 2011, ISBN 9781591844242
Business is not just a creation; it is a creative process. Jonathan Fields recognizes this, and has written a book addressing a key part of that process—uncertainty.
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The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin, The Penguin Press, 816 Pages, $37. 95, Hardcover, September 2011, ISBN 9781594202834
For almost thirty years, I have made a living telling people about business books that are important. There are nearly 11,000 business books published each year, so this job requires me to make quick judgments based on those years of experience.
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Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn by Cathy N. Davidson, Viking Books, 352 pages, $27. 95, Hardcover, August 2011, ISBN 9780670022823
The Internet did not exist in most offices or schools 15 years ago; today, most of us couldn’t do our work without it.
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