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I love the feeling of having my expectations broken. Most of us can point to a time where we received special treatment beyond what we assumed, or knew from previous experience, and that's always a great experience. But what I really enjoy is when I discover something very obvious, so obvious that I never saw it.
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In our The 100 Best Business Books of All Time, we included a chapter of recommended biographies. Jack has always championed the form as a valid way to learn valuable business lessons, not just as good entertainment. In the opening of the chapter, we explained: How did they do it?
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Sober Entrepreneurship: Why Modern Entrepreneurs Won’t Succeed Under the Influence by Carol Roth "If we are going to hang our hat on entrepreneurship, we need to ensure more successes, avoid the number of true failures and make sure that we have the right people pursuing the right opportunities at the right time with the right preparation. Friends don’t let friends start businesses under the influence. ” Adapt: The Benefits of Safe Mistakes by Tim Harford “We cling on to the idea that successful business people are talented leaders running objectively brilliant corporations.
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Business books can deal with some very serious advice regarding competitive advantage, but sometimes it's fun to take the lighter side of things. We sell business books, and Stone Creek Coffee sells coffee. We never cross paths in the marketplace, but ping pong?
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