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John Jantsch, author of Duct Tape Marketing and the blog of the same name, has a new book coming out shortly on Portfolio. Titled, The Referral Engine: Teaching Your Business to Market Itself, the book shows small businesses how to harness the power of customer referrals; how to do work that inspires them, how to ask for them, and how to create a whole community of marketers excited about telling others about your company.
In advance of the book's release, I asked John a few questions inspired by reading it.
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"Whether happiness may come or not, one should try and prepare one's self to do without it.
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We've just posted a new issue of ChangeThis manifestos for you to dig around in. You can start digging with the links and excerpts below.
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What the Creative World Needs Now Is Organization by Scott Belsky
"Although we, as creative minds, would rather not think about it, the sad truth is that most of our ideas will never see the light of day.
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I catch most of my news in quick bursts via NPR while driving around town.
Twice last week, I found myself listening an interview with Corby Kummer, who recently wrote an article for The Atlantic about Wal-Mart's new focus on selling local foods in its food markets. As usual, Wal-Mart sees a market rich with possibility and it is about to jump in--and probably change said market entirely.
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Believe it or not, it's been ten years since the launch of the fable that changed millions of lives, Stephen Lundin, Harry Paul, and John Christensen's Fish! : A Proven Way to Boost Morale and Improve Results.
Hyperion has just released an new edition of the book, with an updated foreward and additional testimonials.
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