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Publishers as Brands

by Porchlight
In a conversation with Marshall Goldsmith, while he was in town for our LeaveSmarter event, the question posed itself, "Do business readers follow publishers? Do they buy books based on who published them? " Being inside the industry, it would seem logical to assume, "yes, they do," but perhaps only because we do.
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Marshall Goldsmith's MOJO

by Porchlight
Marshall Goldsmith brought his MOJO to Milwaukee today for our LeaveSmarter series, and I think he really woke the audience up in a way most business speakers just don't. Our sponsors for these events always send us a list of attendees with seating arrangements ahead of time. The first thing Marshall did was rearrange that preordained seating, having everybody get up and sit next to somebody they didn't know.
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