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Being placed at the crux of the industry as we are means we are sometimes privy to material that you might not see elsewhere. Today, we have something from Steve Cone, author of Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History. It was finished just after deadline and didn't make it into the book itself, so it's not officially an excerpt, but we thought you'd enjoy it anyway.
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Being placed at the crux of an industry as we are means we're sometimes privy to material you may not see elsewhere. Authors sometimes send us reviews and articles to post, for example, and we were able to post "the lost chapter" of Dan Roam's book on ChangeThis. I've just posted something new from Steve Cone, author of Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, over on our excerpts blog.
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Florian Hollender at Killer Consultant recommends gurus read something other than business books every once in a while. He says you'll relax, get new ideas, and enjoy reading business books more.
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Once in a while I take a little liberty and write about non-business books on this site. Before I came to 800-CEO-READ, I worked for our sister company, Harry W. Schwartz Bookshops, Milwaukee's oldest and largest independent bookseller.
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As many of you know, legendary winemaker and benefactor Robert Mondavi died last Friday. The Mondavis have been called the "Kennedys" of American wine. They transformed Napa Valley from a small, family-owned network of wine producers into the huge hub it is today, helping to establish America as one of the world's great wine producers.
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