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While this blog rarely covers personal finance books, I think that any time Jack Bogle puts pen to paper folks should take notice. His new book, The Little Book of Common Sense Investing, is another dose of refreshing common sense from the guy who created index funds as we know them today. Not to spoil anything, but there’s simply no great secrets revealed in this book.
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In the Big Think genre, I am recommending people pick up Survival of The Sickest by Sharon Moalem and Jonathan Prince. Moalem is a evolutionary biologist and he has some interesting things to say about diseases. He says many of the things that afflict us now are the same things that protected us in the past.
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Saturday's Wall Street Journal had a list of the five blue-chip business management books. The list was compiled by Ken Roman, a former advertising executive. I think it is one of the best lists I have seen.
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We tell authors and publishers all the time about the importance of the first 10 pages of a book. For Jack and I, the author has about three pages to catch our attention. If not, we are on to the next book.
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Fast Company | Branding with online dating services by Dan and Chip Heath
"Is it fair to say that finding a soul mate is pretty important? If so, online dating sites should be full of sparkling bon mots, as people try to woo prospects. As a dater on Match.
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