News & Opinion RSS
There seems to be less and less coverage of business books in the mainstream media. Major newspapers like The Boston Globe no longer run reviews. Fortune covers lifestyle books at best.
Continue reading
I want to add one more point to Rebecca's post on the Carol Hymowitz column. Hymowitz ends her piece with:
What's missing from bookstores, it seems, are more titles that show how executives have reshaped businesses so they don't become obsolete in the digital landscape, and one that explain the new rules of the corner office, where CEOs must cater to an array of constituents.
To the first question of fighting technological irrelevance, Clayton Christensen's The Innovator's Dilemma plays directly to that point.
Continue reading
Last April, DHL was giving customers One Minute Manager when they tried the company's international service.
DHL has a similar offer running now with Travels of a T-Shirt In A Global Economy. The offer is good until next Friday (4/13/07).
Continue reading
We tell authors and publishers all the time about the importance of the first 10 pages of a book. For Jack and I, the author has about three pages to catch our attention. If not, we are on to the next book.
Continue reading
There is a big article in the Wall Street Journal today about Apple's iTunes and how they wield their power to promote. The classic promotion model in media is to offer co-operative advertising to retail outlets in exchange for favorable placement in store displays or through featuring product in advertising the retailer is doing. Examples of this range from the placement of a book in the front of a Barnes & Noble to a image from Lords of The Rings on all the televisions in the Best Buy Sunday ad to books featured on inBubbleWrap.
Continue reading